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Marketing Analyst

Job Category: Marketing

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Location: New York, NY, United States

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Job Description

Description

As a Marketing Analyst, you will play a critical role in helping the marketing team analyze each piece of the conversion funnel in order to optimize all pieces of the process to contribute to growth and campaign performance. This position requires experience working with marketing analytics reporting including implementation, mining and interpreting data to help improve marketing outcomes and prove marketing campaign ROI. In addition, you will have experience with on|line and off|line marketing campaigns, monitoring and analyzing key metrics, providing insights about performance data, and highlighting how reporting data aligns with defined business goals and metrics.

  • Create and deliver accurate and timely ad hoc and routine reports to measure campaign efficiency and effectiveness and measure ROI of marketing activities.
  • Identify redundancies and efficiencies to minimize manual processes by developing automated solutions such as self-service dashboards.
  • Conduct cross channel, cross media marketing analysis and provide action-oriented recommendations to Marketing management.
  • Conduct population and member analysis to start to develop different member and prospect profiles based on available data to allow for better targeting of marketing campaigns.
  • Monitor daily metrics to identify issues or red-flags early, and then work with appropriate groups to remedy the situation.
  • Partner with the marketing team to ensure that campaigns tracking are properly set-up for all on-line and off-line channels.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to help enhance the consumer funnel.
  • Manage big data pulls of varying size and complexity, to support marketing direct mail and email campaigns.

Minimum Qualifications:

  •        Bachelor’s Degree
  •        Excellent SQL skills: extensive experience querying large, complex data sets
  •        High proficiency with Excel including pivoting capabilities and analysis modules
  •        Proficient with R, SAS, SPSS, or similar
  •        Excellent organizational, problem solving, analytical, research and communication skills

Preferred Qualifications:

  •        Predictive modeling techniques and programming languages are a plus
  •        Experience performing quantitative analysis
  •        Experience with heat mapping software is a plus
  •        Experience with Data Visualization tools

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law, and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

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