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Sr Mgr Media

Job Category: Communications

Location: New York, NY, United States

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Job Description

Description

The Senior Media Manager is responsible for planning, buying, and overseeing media that translates the brand’s marketing and advertising objectives into a well thought|out, strategic, cross|platform media campaign. This includes working with business partners on media briefs, analyzing program results, and managing media agencies and vendors. The Senior Media Manager is the leader in the development of annual and seasonal media strategies, and will work in concert with other marketing and cross|functional partners to deliver a comprehensive media plans that meet business objectives. This person will partner closely with Brand Activation, Digital and Social Media teams for consistency of digital, experiential and media strategy.

  • Oversee media plan creation to ensure proposals speak directly to company objectives and address target audiences appropriately
  • Manage media vendors and negotiate contracts
  • Closely monitor live campaigns and work with team & vendors to ensure KPIs are being met. Make optimization recommendations when necessary
  • With strategy leads & internal clients, develop media plan requirements, pricing, campaign measurement KPIs, and more
  • Engage in industry trades and with peers to coordinate offline & online media and stay abreast of all media trends and challenges
  • Be solution-oriented and creative as new challenges arise
  • Successfully work across internal departments and develop collaborative relationships with department heads
  • Work with media vendors to collect and communicate creative deadlines
  • Communicate and help manage timelines to ensure on time delivery

Minimum Qualifications:

  • Strong work ethic, attention to detail, ability to effectively manage time, and commitment to developing quality work quickly
  • Exceptional communication skills and executive presence
  • Knowledge of health insurance
  • Solid understanding of direct acquisition and retention marketing and the metrics used to measure success
  • Understanding of the New York metro marketplace and its diverse communities
  • Multi-cultural or grass-root marketing experience
  • Direct Marketing experience
  • Experience tracking and measuring marketing and advertising campaigns

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law, and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

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